Organisational storytelling
26 September 2019
Client: Change Creation Leadership Programme
Culture Radar was asked to develop a bespoke workshop for People Make It Work's 2019 Change Creation leadership cohort of 40+ culture and heritage leaders across the UK.
Working with professional editor and writer Chris Sharratt, and drawing on Culture Radar's publishing and comms experience, we designed a full-day workshop combining information sharing, practical activities and group work.
Workshop content:
- Introduction and overview to the UK’s press and media
- Media relations v. public relations
- Media routes for arts and culture stories
- What journalists want
- Press Release basics
- Getting your story across
- How the small details can become the big story
Workshop attendees received Culture Radar's Organisational Storytelling Toolkit and Planning Tool
Expertise: Development
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